The Project:
PatchLink User Conference (2007)

The Challenge:

200 IT people walk into a conference room. No this is not the beginning of a bad joke, this was the challenge year-after-year for PatchLink's end-user conference. How do you get 200 people with too many responsibilities and too little time, to shell out money for an admission ticket and fly to beautiful Arizona in early March. OK so the destination helps. But at the end of the day it's just another user conference. So how do you dress up an annual security conference into an appealing event?

The Solution:

We started with our theme for the event. It was 2007 and Casino Royal was the hot movie of the year. As any crack marketing team will do - we didn't stray too far out of the box and made an easy pick.

I created the character RETRObution, a sultry hacker with a dangerous piece of new spyware. We were not just giving our attendees a conference, we were giving them a mission - to locate and apprehend RETRObution. This site served as the brief for their adventure.