It's all too easy to dismiss this device by its physical appearance as being nothing more than a simple desktop printer. And at a busy tradeshow – how do you ensure that this is not the attendee's first impression. Because VersaLaser is so much more.
With any "first to market" product, the fear of failing to tell the complete story of the product is one that every manufacture struggles with. Every bell. Every whistle. They must be itemized and addressed with great detail. This requires both time and interest on the part of the viewer. Two things that a tradeshow attendee does not have.
Cutting edge. Versatile. Easy to use. Cost effective.
All the marketing notions that this short tradeshow loop tackles, while still remaining entertaining and memorable.
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