The Project:
Southwest Microwave INTREPID

The Challenge:

Southwest Microwave needed to communicate how the four components of their intrusion detection system seamlessly work together to provide 100% perimeter protection.

The Solution:

The details of highly technical products are rarely easy to understand, even for an audience that's familiar with the product. For an audience that is not familiar, a video can be your best or your worst sales tool. The goals of a technical sales video do not play well together: show the product(s), cover all of the differentiators, use lots of bullet points, show the product(s) again, and keep it interesting.

Required Skills

3D Studio MAX After Effects CSS Director Encore Flash HTML Illustrator InDesign jQuery Microsoft Office Photoshop PHP Premier Soundbooth WordPress

Video Projects

Disciplines