Every company has major milestones that they will hit, and signature events that will promote those milestones. For Lumension it was the introduction of their game changing security software unveiled at the 2010 RSA trade show. For a company who's corporate culture revolved around a core of inclusion – bringing 300 employees from around the globe to San Francisco for four days wasn't really an option.
To ensure that every single employee saw the fruits of their three-year labor receive its moment of glory at center stage, a series of post-event communications were sent out. But words in an email cannot convey the size, scope and energy of a global launch. That is why we have music videos.
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