The Project:
Rethink AntiVirus Campaign
The Challenge:
Antivirus software has been around since the dawn of time. At least that is how it seems when you are trying to change the world's perception of a "proven" technology. When you are trying to introduce a largely unknown technology to the market place, just getting your audience to listen for two minutes is difficult.
The Solution:
When you're dealing with an audience of security experts, getting them to reassess what they "know" about antivirus software must be engaging. A simple video with little more than text can do just that. Using their own words against them, Lumension pulled many quotes from today's more established security companies to tell their own story.
The lack of imagery, the emptiness of the soundtrack; it works together to frame the conversation.
Required Skills
3D Studio MAX After Effects CSS Director Encore Flash HTML Illustrator InDesign jQuery Microsoft Office Photoshop PHP Premier Soundbooth WordPress
Video Projects
- p.20 What Does Marketing Do?
- p.21 RSA Conference Recap
- p.22 Rethink AntiVirus
- p.23 Southwest Microwave INTREPID
- p.24 Rivet Design Promotional Video
- p.25 Customer Success Story
- p.26 VersaLaser
- p.27 Lumension Conference Opener
- p.28 Amkor Technology
- p.29 Hoskyns Demo Reel
Disciplines
- Interactive
- Video
- 3D
- Web
- Print / Identity
