It's just another identity. Built from scratch. In the crowded tech space.
When Lumension changed their name, their logo... their identity - they last all of the equity they had built up over the years as PatchLink. Even for those had known them before the name change, Lumension was still going to have to make a first impression that emoted strength, trust and dependability.
Professional. Clean. B-2-B.
3D Studio MAX After Effects CSS Director Encore Flash HTML Illustrator InDesign jQuery Microsoft Office Photoshop PHP Premier Soundbooth WordPress