The Project:
Ace Mobile Logo and Brochure

The Challenge:

Ace Mobile was a known company in the local area. But what they were known for was power washing fleet vehicles. They were looking to expand their brand and branch out into consumer services.

The Solution:

The first step was to create a logo family. The parent logo would be introduced to their existing customer base, while the family would be extendable for their budding ventures.

With the logo strategy in hand, the next step was to create the pieces they would put into the hands of their target audience. When you're doing business face-to-face you can't tell someone to go look at your website. You have to physically put something in their hands that they will look at and connect with.

The brochure I designed was a simple tri-fold that made the clear statement "Ace Mobile is a high-end car detailing service." But it was more than sizzle, it was functional and future proof. Ace Mobile was moving into uncharted territory, and while they had a handle on their core business, the pricing model for this venture could need to be changed. So instead of printing the costs directly in the piece, or saying visit our website for pricing, I created a little pocket for a price card insert and business card holder.

A simple leave-behind piece that had all the information the client could need.