The Project:
Patchlink CD

The Challenge:

Free Trials are great. People love free software. Unless of course you have an awareness issue, and they have no idea who you are. When you are a newer security company talking to a highly educated IT guy, those walls of resistance are even further fortified.

The Solution:

A CD bag insert in their favorite magazine can be a very effective tool. But you can't just slap your Free Trial EXE on there and expect someone to run it. You have to educate and persuade them. Who are you, and how can you help them. And not just the fluffy stuff about saving time and money, they want the fine technical details. That's a lot of content and positioning to get through before they're likely to take a trial.

And that is what this CD delivered. Company and product info, PDF datasheets and testimonial videos, all wrapped in a dynamic and interactive interface.