When an agency is just a small three-person shop (an owner, a copywriter and an artist) potential clients need to believe that you can go toe-to-toe with any agency in town. A first impression that carries a little sizzle can go a long towards building that trust.
With a unique logo in hand, and a real lack of brand reputation to build upon, the slate was completely blank. By breaking down the elements in the logo, the inspiration of a "moment of genesis" was found. Created in darkness, bringing life where there was none. That is where the creative genius comes from when an agency truly delivers for their clients.
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