The Project:
Arizona Cardinals and Insight Logo Animation

The Challenge:

Create a presentation opener in one weekend that would bring together the two brands of the Arizona Cardinals and Insight, as they prepared to announce their joint partnership in creating a state of the art facility at the University of Phoenix Stadium.

The Solution:

Anyone can create a logo animation. Just make the logo explode, set it on fire, or apply any other canned effect that breaks every tenet of building a quality brand. But to bring two completely divergent businesses together and unify them in a comprehensive story that showcases the strengths of each requires a bit more thought. To address this challenge I leaned on the tagline that was being used as the Cardinals introduced Insight as "The Technology Behind the Team". To me it spoke volumes about the leadership role that Insight would be fulfilling in this partnership, and that is what inspired this project.