The Experience:
Case Studies
p. 60 Building an IdentityEstablishing a company's brand is much larger than just a simple logo.
p. 61 Social Media for B2BIt's not about "Likes, Shares and Tweets", it's about the conversation. And how can we turn this conversation into conversions?
p. 64 Online PropertiesBlogs, communities, microsites, websites... they each server a unique purpose, but they need to feed each other.
p. 65 Unity of a CampaignOne voice. One purpose. One metric. Conversions.
Project Spotlight:
of the Month
What Does
Marketing Do? p. 20 It's a department that can spend a lot of money... and that's all that most people understand about Marketing.
The Skills:
Portfolio
Interactive Projects
OnDemand Guided
Software Demo p. 11 The easiest way to explain a complicated product.
Introducing Intelligent Whitelisting™
RSA 2010 Theater Presentation p. 13 A new product rollout, on a busy tradeshow floor. It better be an engaging pitch.
Lumension CD p. 14 The first CD that's not obsolete the minute you produce it.
PatchLink CD p. 18 All the content of a website, directly mailed to your prospects.
Synthesis Media CD p. 19 If your trying to sell your multimedia production services, your own pitch piece better rock.
Video Projects
RSA 2010 Recap p. 21 If you can't take the people to the show, bring the show to them.
What Does Marketing Do? p. 20 Ask one of your sales guy, or engineers what marketing does. The answers are quite funny.
Rethink AV p. 22 AntiVirus software is so 2009, just ask your AV vendor.
INTREPID™ p. 23 How do you make perimeter intrusion detection sexy?
Rivet Design p. 24 They don't design rivets, their designs are riveting.
Customer
Amkor Technology
Versalaser
Hoskyns & Associates
Lumension 3603D Projects
Arizona Cardinals p. 30 Introducing Insight as the "Technology Behind the Team"
Southwest Microwave
INTREPID™ p. 32 The best perimeter protection is invisible.
Hoskyns
Synthesis Media
Gold's Gym
'99 Plymouth Prowler
Lumension Malware
Great Earth Vitamins
Logo Animation p. 33 What could Koi fish possibly have to do with a vitamin company?
Web Projects
Lumension Corporate Website p. 41 Take a site that's over-loaded with content, and make it work.
Lexi's Toy Box p. 43 The best boutique toy store.
PatchLink 360 p. 44 Techno-geeks love this stuff.
K2 Design p. 45 Elegance and beauty. And the site's not half bad either.
Synthesis
Optimal Security
Monthly HTMLPrint / Identity Projects
eBook: What Every CEO Should Know
About IT Security p. 50 Why should the CEO be bothered with a distraction like network security? We'll show you.
Ace Mobile p. 52 It's all in the details.
Pinnacle Peak
Marketing p. 53 Sometimes it's nothing more than a new logo.
ESPN Golf Schools
USA Today Ad p. 55 Excuse me, but can we play through?
Partner
Connect
p. 54 It's time to get our arms around the extended brand.
Lumension Sales
Conference p. 56
Floor Effects
Logo & Stationery p. 57
Lumension Stationery
Gilbert Public